Standard Field Keys

BankingBridge can support any custom field key request. Here is a list of our standard field keys. Not every lead will include all of these fields.

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Note

We support single-line text. If you have dropdowns, we will need the internal field keys for the dropdown list.

Bankingbridge Field Key	BankingBridge Expected Value	Description
property_type	Possible values: single_family_home, townhome, condominium, multi_tenant_home, manufactured_home
loan_type	conventional, fha, va, usda, arm
city	Text
state	Text
county	Text
street_address	Text
first_name	Text
down_payment	Numeric
list_price	Numeric
credit_score	Numeric (not a range)
loan_amount	Numeric
cash_out	Numeric
lead_notes	Text
phone	Numeric
military_eligible	Yes or No
last_name	Text
email	Text
household_income	Numeric
message	Text
debt_to_income	Numeric
property_zip_code	Numeric
loan_purpose	Possible values: purchase, refinance
residency_type	Possible values: primary_home, second_home, rental_home
real_estate_agent	Yes or No
purchase_readiness	Possible values: considering_loan_offers_now, thirty_days_out, two_to_four_months, researching_options
gclid	Text
utm_campaign	Text
utm_medium	Text
utm_source	Text
utm_term	Text
owner	Text	The owner of the lead when submitted. Email is used as default.
quote_id	Numeric
id	URL of quote presented to lead	https://app.bankingbridge.com/lead-details?lead_id=<lead_id>
lock_period	Numeric	The duration of rate lock period in days. 60, 45, 30, 15
loan_term	Numeric	The loan term in years. 30, 20, 15
arm_term	Numeric	ARM term in years. Requires loan_type: arm
parent_url	URL of the page the lead was converted
subscription_id	Numeric	The unique identifier at the end of the dashboard URL
dashboard_link	String	The link created from a subscription
lead_id	Numeric	The unique identifier of a lead