Standard Field Keys

BankingBridge can support any custom field key request. Here is a list of our standard field keys. Not every lead will include all of these fields.

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We support single-line text. If you have dropdowns, we will need the internal field keys for the dropdown list.

Bankingbridge Field Key	BankingBridge Expected Value	Description
`property_type`	Possible values: single_family_home, townhome, condominium, multi_tenant_home, manufactured_home
loan_type	conventional, fha, va, usda, arm
`city`	Text
`state`	Text
`county`	Text
`street_address`	Text
`first_name`	Text
`down_payment`	Numeric
`list_price`	Numeric
`credit_score`	Numeric (not a range)
`loan_amount`	Numeric
`cash_out`	Numeric
`lead_notes`	Text
`phone`	Numeric
`military_eligible`	Yes or No
`last_name`	Text
`email`	Text
`household_income`	Numeric
`message`	Text
`debt_to_income`	Numeric
`property_zip_code`	Numeric
`loan_purpose`	Possible values: purchase, refinance
`residency_type`	Possible values: primary_home, second_home, rental_home
`real_estate_agent`	Yes or No
`purchase_readiness`	Possible values: considering_loan_offers_now, thirty_days_out, two_to_four_months, researching_options
`gclid`	Text
`utm_campaign`	Text
`utm_medium`	Text
`utm_source`	Text
`utm_term`	Text
`owner`	Text	The owner of the lead when submitted. Email is used as default.
`quote_id`	Numeric
`id`	URL of quote presented to lead	https://cloud.bankingbridge.com/leads/<lead_id>
`lock_period`	Numeric	The duration of rate lock period in days. 60, 45, 30, 15
`loan_term`	Numeric	The loan term in years. 30, 20, 15
`arm_term`	Numeric	ARM term in years. Requires loan_type: arm
`parent_url`	URL of the page the lead was converted
`subscription_id`	Numeric	The unique identifier at the end of the dashboard URL
`dashboard_link`	String	The link created from a subscription
lead_id	Numeric	The unique identifier of a lead

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