Marking Events as Conversions in Google Analytics

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Note

This is optional.

To mark Banking Bridge lead_captured events as conversions in Google Analytics, follow these steps:

1. In Google Analytics, navigate to Configure > Events.
2. Set the slider to On in the Mark as conversion column for the event lead_captured.

Once the conversion has been designated, you can track its performance by navigating to Reports > Life-cycle > Engagement > Conversions.