Finding Workflow Events in Google Analytics

Finding the Banking Bridge lead workflow events in Google Analytics

1. Log in to Google Analytics.
2. In the navigation panel on the left go to Behavior → Events → Top Events.
   
3. Click the event category BB Lead Workflow.

You should see up to 11 different events that are captured during the Lead Workflow.

The conversion event is lead_captured and has the following parameters:

• Event Category: BB Lead Workflow
• Event Action: lead_captured
• Event Label: Lead Captured

Optionally, you can set up a goal for the conversion event:

1. Click in the bottom-right of the window.
2. Select Goals from the right hand pane of the Settings Window.
3. Ensure there are available goal slots and click .
4. Give the new goal a name and select Event as goal type.
   
5. Click Continue.
6. Fill in the Event details for the lead_captured event.
7. Click Save.

Once your goal has been created you can track its performance by navigating to Conversions → Goals → Overview.